FT.com to be set free?

FT.com to be set free? Posted Oct 1st 2007 3:45PM by Tom Taulli Filed under: Consumer experience, Newspapers, Yahoo! (YHOO) ... advertisements on their television or on their laptop? Giving away television shows (with advertising ... in other areas of media, such as television shows. I talked to Rafi Mohammed about this. He is an expert [more...]

Date: 2007-10-01 15:45:00
Blog: BloggingStocks...

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A Study of Trust Online

Nielsen’s recent survey on trust reiterated what we all know - people trust each other more than they trust advertising ... . Trust of different advertising mediums from newspapers to television, magazines and radio varies ... . Word of mouth advertising is most trusted way to find out about products, especially across much [more...]

Date: 2007-10-11 17:31:08
Blog: Internet Marketing News...

More ratings controversy…

More ratings controversy… MediaNews Daily’s Joe Mandese writes about unexpected revelations at the Advertising Research Foundation’s “Nielsen ... , because this is the first time in the recent history of television advertising marketplace ... of dollars in advertising buys negotiated during the 2007-08 upfront buying season were done [more...]

Date: 2007-10-12 13:45:06
Blog: Inside Cable News ...

Book Review: 200 MPH Billboard

The last time I paid attention to stock car racing, Cale Yarborough and Richard Petty were names and I'd never heard of the acronym NASCAR ... no longer be advertised on television, RJR had an advertising budget with no place to spend ... was able to convince other corporate entities to join in advertising. Each looked [more...]

Date: 2007-09-24 14:29:27
Blog: SCSUScholars...

Can Online Video Advertising Really Reach $4.3B…

Today I was digging for some info on ‘advertising and marketing’ and came across the following paragraph: ... and will be a fraction of the $46.3 billion spent on TV advertising by 2011. Business … television and Web video ... ‘Advertisement methods’. Let me know what you think of this… [more...]

Date: 2007-10-10 01:54:34
Blog: Advertisement Methods...

Gucci by Gucci commercial made by David Lynch

Gucci’s spring/summer 2008 show in Milan got off to suitably impressive start as the house screened the world-premiere of its first ever television ... Heart of Glass”. “I wanted our first television advertising campaign to have that whimsical touch ... This --- Related Articles at 10 Advertising and Marketing Journal:Marca inregistrata [more...]

Date: 2007-10-12 20:25:54
Blog: 10 Advertising and Mar...

Mitt’s Video Ad Contest

Want to become a Web 2.0 political operative? Here’s your chance. Mitt Romney’s campaign, in association with Jumpcut, part of Yahoo (YHOO) ... into the ring. The growing presence of campaign-endorsed user-generated advertising makes me wonder how ... to purchase the television advertising time, but the potential for a campaign to use a user-generated [more...]

Date: 2007-08-30 06:08:10
Blog: NewTeeVee...

10/4: Robbing Obama To Pay Paul?

Responding to colleague queries about who a now well funded Ron Paul could possibly take actual votes from, AmSpec Blog's James Antle argues: " ... primary, we think a strong case can be made that a viable Paul campaign hurts Obama the most. DEM FIELD: This Just In ... Television Advertising Works Pollster.com's Mark Blumenthal links to Advertising [more...]

Date: 2007-10-04 17:40:54
Blog: The Hotline's Blogomete...

Stephen Eckstone Faculty Profile

Stephen Eckstone Faculty Profile This is one in a series of profiles. They will become permanent parts of the JMC Faculty and Staff Page ... sweepers. As I tell my students in ADV 123, Radio, Television and Digital Media Advertising ... . I have been teaching advertising and, once in awhile, mass communications, since 1997. Many [more...]

Date: 2007-10-05 13:41:56
Blog: The JMC Journal...

All You Need Is…Luvs?!?

People are always asking me to write more often, well here i go, I looked up some info on ‘music advertising’. Apparently so ... songs in music recording history, … traditional diaper television advertising to the next level by bundling it with a highly-recognizable … through the diaper advertising clutter and simply communicate [more...]

Date: 2007-10-04 08:10:41
Blog: Sell Banners space...

hilarious youtube videos

Singaporeans!!! Remember the Mocca series of advertisments? My friend told me about one that is currently causing a stir in Singapore! This ad inspired lots of copycats: Below are two Mocca advertisments which should be familiar to those who are television addicts like me. The Mocca advertising strategy certainty [more...]

Date: 2007-10-12 21:33:00
Blog: ~if life gives me lemon...

Sound Lounge Swells With Talent

Sound Lounge has expanded its talent pool once again to include two recent hires into the mix ... . Their dedication to quality has earned a loyal patronage from top advertising agencies, television, and film ... star when not working within the advertising community. John Levy comes to Sound Lounge [more...]

Date: 2007-10-11 18:35:02
Blog: Digital Content Produce...

New Check Fraud Campaign Launched

It’s not often that a new consumer protection campaign hits you from multiple angles, but that’s exactly what happened to me over the past few days ... , the campaign is also running a series of television advertisements. I saw a few of their ads during ... . Just like the television commercials, the website mixes humor with the subject matter to make it [more...]

Date: 2007-10-10 13:53:43
Blog: Better Rates. Together....

China bans sexy TV, radio ads

p2pnet news | Advertising:- China’s broadcasting watchdog has banned all sexually suggestive advertising on radio and television, says Xinhua, ... dressed women were ‘detrimental to society,’ the State Administration of Radio, Film and Television ... health, but are socially corrupting and morally depraving, and directly discredit the radio and TV [more...]

Date: 2007-09-26 18:31:07
Blog: p2pnet.net - the origin...

Pandora's box of DTC drug ads

Two New Zealand authors warn in this week's BMJ that Europe should avoid opening the Pandora's box of direct-to-consumer (DTC) ... advertising of celcoxib and refecoxib on prime time television, aimed specifically at long term use ... drug advertising, and learn from what has happened in New Zealand. The authors write [more...]

Date: 2007-10-05 13:43:13
Blog: Schwitzer health news b...

Jack Myers’ Think Tank: NY Yankees & New TV Season — There’s Always Next Year

There’s been a redundant theme to so many events of the past month: “Wait until next year. We’ll do better next year ... and advertising issues, from Virtual Worlds and Kevin Robert’s “Lovemarks” to media esoterica and television ... .” As Advertising Week in New York struggled to define its focus and brand identify last month [more...]

Date: 2007-10-12 17:00:38
Blog: TV Board ...

Romney Internal Memo: Slow and Steady Wins the Race

A new internal memo from Romney’s lead strategist, Alex Gage is making its rounds ... is already on the air with radio advertisements in both states, and McCain is about to begin his television ... that no amount of advertising in the subsequent states could ever hope to match. Just as Aesop wrote, slow [more...]

Date: 2007-09-27 20:41:01
Blog: race42008.com ...

Tech Advertising, Best In Show

advertising technology video Every so often technology spills over into popular culture. If we are really lucky, this spill over takes the form of television advertising. No matter ... always wildly entertaining. Here is a scattering of advertisements, PSAs and clips that take a look [more...]

Date: 2007-10-07 03:37:41
Blog: How To Split An Atom | ...

Hillary Clinton hypocrisy watch

Josh Gerstein at the NY Sun reports that Hillary is (surprise) ... over the post-attack images, which are the first to appear in television advertising from a 2008 ... images from ground zero in a new television ad for her presidential campaign, sharply criticized [more...]

Date: 2007-10-12 12:55:08
Blog: Sister Toldjah...

Signs Point to Yes for Online Video Revenue

Sure, every survey comes laced with agenda, so here’s a whole group of them so you can be efficient about remembering not to suspend your disbelief ... television advertising is down, and TV stations are getting traction online. So maybe it is the NewTeeVee ... as a local and small-business advertising medium. The Interactive Advertising Bureau [more...]

Date: 2007-05-24 19:10:45
Blog: NewTeeVee...

Top Chef Final Tonight: Win Or Lose, We Like to Watch

Top Chef hasn’t suffered from sophomore – okay, junior – slump at all ... at the LA Times recently decried the “tentacles” of advertising that have a firm grip on the show’s content ... , LA Times: it’s called TELEVISION. Advertising is kind of the point. So what if the program walks [more...]

Date: 2007-10-04 00:30:28
Blog: LAist...

And Now, a Metric for Our Sponsors--New Metrics, Temporal Shifts, and Engagement (1 of 2)

As the fall season begins in earnest with some surprising ratings, the ghost of upfronts past has reappeared, as well as renewed murmurs for " ... future conversations about viewer engagement and the market for television advertising, and if this does ... for engagement, in addition to commercial watching, than ratings? Maybe. You could make an argument [more...]

Date: 2007-10-09 20:46:43
Blog: MIT Convergence Culture...

Lack of TV Ads the Reason for Edwards Losing the Lead in Iowa

Over the weekend the Des Moines Register released a new poll that showed Hillary Clinton had surpassed John Edwards to take the lead in Iowa ... can be attributed to his competitors' emphasis on television advertising. "It's a little difficult ... . The time to start spending some of that money is now or Edwards might become an afterthought in the race. [more...]

Date: 2007-10-08 16:50:00
Blog: Century of the Common I...

Announcing Futures of Entertainment

I ran this announcement about Futures of Entertainment 2 over at my blog, but I wanted to crosspost it here as well, ... , television, games and virtual worlds, advertising, comics, and other media industries for an indepth ... in advertising, cult media, audience measurement, cultural labor, fan relations, and mobile platform [more...]

Date: 2007-10-07 17:24:49
Blog: MIT Convergence Culture...

Bang! And The Dirt Is Gone...

Greatly enjoyed The Peter Serafinowicz Show last night, especially the Barry Scott pisstakes. Trouble with lime scale? Just use Toilet Grenade! ... to the host of Americanized cable TV channels that infect our lives, ridiculously flashy news items and badly directed television advertising... In many ways it’s an ideal format for Serafinowicz’s [more...]

Date: 2007-10-11 17:32:37
Blog: BLOGGERTROPOLIS...

Rohit Bhargava the marketing blogger, introduces us to Firebrand - Where the best ads in the world will be featured ... marketing on the Internet will never tell you is that they love watching TV spots. Of course, it is frustrating how much clients spend on questionably effective television advertising [more...]

Date: 2007-10-08 04:00:16
Blog: scott goodson's writing...

The Impact of Edwards’ Decision to Accept Matching Funds

The desperation move by John Edwards to accept matching funds has raised considerable concern in the liberal blogosphere that supporting Edwards for ... spending which appears bizarrely low ($1,486,433 for Iowa?) and is not what it seems — the caps only apply to television and radio advertising, or to direct mail that is sent within 28 days before [more...]

Date: 2007-10-03 05:16:35
Blog: Liberal Values - Defend...

BECK, KARCHER TRADE FIRE, ICILY

PoliticsNJ has coverage today of yesterday's debate between 12th-district Senator Ellen Karcher, a Democrat, and her GOP challenger, ... in money to attack her with desperation-tinged television advertising, Beck tried to administer the coup ... spending habits would be better suited to a more urban district. "She has not been an effective [more...]

Date: 2007-10-03 15:38:42
Blog: redbankgreen...

ALBUM REVIEW: Jakobinarina 'The First Crusade' Out Now on Regal Records

OK, OK, so they have a name that's just awfully difficult to pronounce but they produce music that's easy to define and rather good in parts too ... on the album are probably 'My Television', 'This is an Advertisement' and 'Spit me in the Eye ... LISTEN: To 'My Televison', 'This is an Advertisement' and 'Spit Me In The Eye' on the Vainzine [more...]

Date: 2007-10-10 21:02:00
Blog: VAINZINE...

Jay McPhillips

This just in from a Chiat/Day alum from the 90s, Jay McPhillips. He was (and probably still is) ... . It's also a short walk over the bridge to New Hope, Pennsylvania. It makes for a great weekend ... . Previously he worked for Comedy Central Television, TBWA Chiat Day Advertising and a variety [more...]

Date: 2007-10-05 20:59:46
Blog: jay/day...

Marketers hail the mobile phone as advertising's promised land

Advertising on mobile phones is a tiny business. Last year spending on mobile ads was $871m worldwide according to Informa Telecoms & Media, ... , some say, to supplant not only internet advertising, the latest fad, but also television, radio, print ... a research firm, compared with $24 billion spent on internet advertising and $450 billion spent [more...]

Date: 2007-10-05 07:00:02
Blog: textually.org...

Offline Tactics Drive Online Purchases

Offline Tactics Drive Online Purchases iProspect put out a great survey in August — “iProspect Offline Channel Influence on Online Search Behavior Study.” The key findings: The top three offline drivers of search include television, word ... advertising (and his generous loan outs of the cartridge to other boys), they all own Action [more...]

Date: 2007-09-26 14:30:32
Blog: Dianna Huff's B2B MarCo...

River Tax Votes Are In

Thank you, Tulsa. With a strong voice, Tulsans said no to the proposed river tax. They said no to Kathy Taylor's extravagant spending ... the river. The pro-tax folks spent well over a million dollars on advertising on television, radio, print, and billboards. Those of us who were not in favor of higher taxes spent very little money [more...]

Date: 2007-10-09 21:18:47
Blog: http://blog.jasonkearne...

The Bastard Love Child Of American Beauty And 21 Grams …

I have to say this project has been especially interesting for me … not least because this category seems already to have become stagnant despite being relatively new. Most manufacturers have been spending billions of bucks advertising their HD televisions all using the same core idea of ‘Pictures So Good, You’ll Feel Like You’re [more...]

Date: 2007-10-02 18:32:09
Blog: The Musings Of An Opin...

Firebrand Shows Ads The Way MTV Used To Show Music Videos

The dirty little secret that most people who make their living marketing on the Internet will never tell you is that they love ... television advertising ... and there are a lot of crappy TV ads being produced ... the marketers that would watch. People love watching good entertaining advertising. There are entire [more...]

Date: 2007-09-26 21:00:29
Blog: Influential Marketing B...

After Hillary Criticized Bush for Using 9/11 Images in Political Ads, Hillary Uses 9/11 Images in Political Ads...

I'm proud to honor Nose Pick with a well earned, "douchebag of the day" award.... ... in his campaign advertising. "The President has said in the past that he would do nothing that would ... in television advertising from a 2008 presidential candidate. One of Mr. Bush's ads depicted firefighters [more...]

Date: 2007-10-12 02:01:16
Blog: Weasel Zippers...

A very misleading headline

A very misleading headline October 1st, 2007 Since I work in the biz, headlines like this one from MediaDailyNews get my attention: Despite Challenges, Agency Predicts TV Ad Spending To Hit New High The header is accurate, but it describes global television advertising. In the U.S., things are quite different: In the U.S. TV [more...]

Date: 2007-10-02 00:09:08
Blog: Terry Heaton’s PoMo Blo...

McCullagh's Law: When politicians invoke the do-this-or-Americans-will-die argument

Republicans are so eager to sink a wiretapping bill that includes some privacy safeguards that they're invoking what amounts to a ... , meaning it may last the duration of the targeted politicians' career. Adversarial television advertisements may appear during the targeted politician's next campaign for re-election. They may [more...]

Date: 2007-10-11 07:36:50
Blog: Extra Technology News...

Huckabee Raises $1 Million

Well, we know one more piece of the primary puzzle this morning: Mike Huckabee still isn’t a serious contender ... than raising money that would buy much-needed television advertising for tomorrow. So here’ ... . From the Arkansas News Bureau: The thought was that Huckabee could take his surprise second-place [more...]

Date: 2007-10-03 14:44:17
Blog: race42008.com ...

Air Wars Go Local

Air Wars Go Local October 13th, 2007 by James Walkinshaw Amy Gardner covers “Happening” on the Washington Post’s Virginia Politics blog. Gerald E. Connolly, chairman of the Fairfax County Board of Supervisors, launched his first round of television advertising this week with a $40,000-a-week cable TV buy, he said. And there’s plenty [more...]

Date: 2007-10-13 02:11:11
Blog: Connolly Blog...

Breaking News That, Sadly, Is Neither

Guess what the War on Terror has wrought?Six years after the September 11 attacks in the United States, the "war on terror" ... as another 13 months is wasted away on a fundraising political "contest" and television advertising spending spree while the paralyzed, partisan Congress, looking no further than the next election [more...]

Date: 2007-10-08 14:31:55
Blog: Soloway...

Announcing Futures of Entertainment

Many readers attended last year's Futures of Entertainment conference, which brought together leading figures from film, television, games and virtual worlds, advertising, comics, and other media industries for an indepth ... in advertising, cult media, audience measurement, cultural labor, fan relations, and mobile platform [more...]

Date: 2007-10-02 11:36:07
Blog: Confessions of an Aca-F...

Media Selling by Warner,

This recrafted edition of Broadcast and Cable Selling is an indispensable tool for learning, training, ... on the electronic media (broadcast, cable and interactive television; radio; and Internet advertising sales) while adding in-depth and expanded information on newspaper, magazine, Yellow Pages, and outdoor/billboard [more...]

Date: 2007-07-20 13:38:08
Blog: Bunches of Specials...

Extensive Crystal Clear Video Footage Library

There are so many high definition stock videos for sale on the AlwaysHD.com website ... was going for $100. Advertisements on television & movies cost a lot of money. Basically from the above ... the likes of them in movies & advertisements like the "time lapse Chicago highway" footage [more...]

Date: 2007-10-11 14:19:00
Blog: movie special...

This week in Advertising Age - bypassing the airport screeners

This week in Advertising Age - bypassing the airport screeners Posted Sep 17th 2007 5:30PM by Tom Barlow Filed under: Television, Magazines, Marketing and advertising, Toyota Motor Corp. (TM), Procter and Gamble (PG), Small businessClear ... :PG) has assembled a sketch-comedy cast to prep a pilot for a television show that will promote [more...]

Date: 2007-09-17 17:30:00
Blog: BloggingStocks...

Online Search is a Truly Global Phenomenon

If you're still wondering why the impact from the shrinking broadcast television audience threatens the advertising industry's status quo, ... directed elsewhere. ComScore released the first comprehensive study of worldwide search engine ... granular, in-depth analysis of the search universe reported from the top 50 worldwide Internet [more...]

Date: 2007-10-11 14:59:55
Blog: Digital Lifescapes | by...

Advertising Cannot Be Easier

I actually find media advertising such as the radio and television pretty effective ... with media as such. Having said so, many companies actually opted for other types of advertising which ... online advertising services, you could actually check out their site as they provide a lot [more...]

Date: 2007-10-13 00:07:13
Blog: Etcetera~Etcetera...

Guest Blog: Aaron Ball

aaron-pic.jpg Choosy Moms Choose Jif They are the coveted “holy grail” of the TV advertising world: viewers in the key 18-24 age group… “the demo.” Advertisers pay millions to television networks ... of our favorite hit shows are on order, along with controversial interviews and guest appearances [more...]

Date: 2007-07-31 10:38:50
Blog: LifeChurch.tv : swerve...

Advertising Made Somewhat Interesting

Sometimes you can appreciate a company taking an old style and doing something interesting with it. Generally, I hate television advertising because it's impossible to find much more than 5 commercials a year that amount to more than a boring, pandering piece of shit that does little else than [more...]

Date: 2007-10-01 04:03:30
Blog: Hee-Haw Marketing...

Mobile Advertising: The Next Big Thing

ADVERTISING on mobile phones is a tiny business. Last year spending on mobile ads was $871m worldwide according to Informa Telecoms & Media, ... not only internet advertising, the latest fad, but also television, radio, print and billboards, the four ... a research firm, compared with $24 billion spent on internet advertising and $450 billion spent [more...]

Date: 2007-10-04 20:25:26
Blog: Adotas ...

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