Will Television Media Companies Fare Same Fate as Print Media Firms?

Much of the discussion pertaining to TV content seems to focus on piracy and copyright ... on revenue growth forecasts for a) global advertising, b) TV advertising and c) online advertising and asked whether or not Online Ads Would Surpass TV Advertising by 2021? This week, Understanding [more...]

Date: 2007-07-29 02:50:41
Blog: HipMojo.com - Main Stre...

Blog posts (285) | Videos (757)
Sorted by : Date | Pertinence | Popularity

 

Quotes from Michael Nutley of New Media Age

One of my favorite speakers at the recent Silverpop customer conference in London was Michael Nutley, editor-in-chief of New Media Age, the U.K ... . The question is, what will the ideal advertising form be for mobile? It's definitely not search, Michael ... advertising.The hegemony of TV and TV advertising is breaking down because people no longer live [more...]

Date: 2007-10-12 15:15:49
Blog: Email Marketing Strateg...

This week in Advertising Age -- Jesus wine, TV ad prices

This week in Advertising Age -- Jesus wine, TV ad prices Posted Oct 10th 2007 5:51PM by Tom Barlow Filed under: Products and services, Launches, ... know where mine are. Want to buy an ad on a television show? AA has a breakdown of cost per 30 seconds [more...]

Date: 2007-10-10 17:51:00
Blog: BloggingStocks...

Nielsen caves on unduplicated rating loophole…

Nielsen caves on unduplicated rating loophole… Media Daily News’ Joe Mandese writes about Nielsen making a rule change in the wake of NBC’s ... together is multiple airings of the exact episode of the same broadcast network TV series. Cable ... show reaches at least 30% of U.S. TV households, and carries national TV advertising in it. Filed [more...]

Date: 2007-10-10 13:15:53
Blog: Inside Cable News ...

oh no ocado

oh no ocado Posted by nicholas gill in TV, account planning, advertising, brand, content, digital advertising, social networks, strategy, thoughts, ... -brush advertising stylee into cash-rich, time-poor. I am the latter, not the former. 2. But if they’re time starved, clearly they will not be able to make appointment to view advertising schedules [more...]

Date: 2007-09-13 00:05:33
Blog: [bluurb] stuff and thi...

TV, Advertising and MobileYouth

Nadja Litschko, Research Consultant for Wireless World Forum and co-author of the mobileYouth 2007 report, looks at young people's attitude to advertising on TV, on the web, and on mobile Some wise ... . The rise of network television in the 1980s and youth focused programming such as MTV made TV arguably [more...]

Date: 2007-08-28 14:19:12
Blog: Mobile Marketing Magazi...

Big TV ad rate increases tipped

Source: Lara Sinclair, The Australian     MEDIA buyers and the pay-television industry have attacked the $2.8 million metropolitan TV sector over a bullish beginning to the annual advertising rate negotiations, claiming the cost of free-to-air TV advertising will rise by an average of 10 per cent next [more...]

Date: 2007-10-10 23:19:44
Blog: Media Hunter...

More Thoughts on 10 ways to live intentionally

This is such a great list - I just want to reflect on each item and how it might apply. 1) ... and other relationships. 3) Throw out the television Well, there would be a great deal of weeping ... the no-TV-before-school rule. But TV's advertising and all the stuff portrayed in the lives we see [more...]

Date: 2007-10-10 01:39:35
Blog: Spiritual Birdwatching...

In-game advertising company adopts TV ad model

Permalink 08.10.07 Internet::online advertising AdVenture links users to products inside Web video GET Interactive launched AdVenture 1.0, a new advertising technology that links viewers of web-enabled video entertainment content ... into the entertainment to create parallel marketing opportunities. [more...]

Date: 2007-10-09 12:30:00
Blog: CATS.BLOGILVY...

Anti-Aging Business Plan is almost ready

Anti-Aging Business Plan is almost ready October 2nd, 2007 by antiaging I wanted to start a business about Anti-Aging ... or spa. The fastest and easiest way is to advertise on TV. Did you know how much it costs for a 30 second commercial on TV? It is way over my budget for advertising. So, I tried looking at other [more...]

Date: 2007-10-03 04:27:39
Blog: Anti-Aging Info - A col...

Voters Look Online For Candidate Information

An average of around 30 percent of U.S. adult Internet users say they will watch online video news to learn about the 2008 presidential candidates, ... will benefit too. The Television Advertising Bureau projects that spot TV advertising spending [more...]

Date: 2007-09-26 07:09:02
Blog: ArticleSnatch Blog ...

Mobibase to offer ad-supported mobile TV, apply for French DVB-H license

Mobibase, a French mobile content aggregator (see below) ... phones via WAP and SMS (see left). Hmmm. I can just see the New York City Transit Authority or the Washington (D.C.) Area Transportation Authority signing a deal with One TV and advertising “Strip TV [more...]

Date: 2007-10-07 23:34:58
Blog: Reiter's Mobile TV Repo...

Can Online Video Advertising Really Reach $4.3B…

Today I was digging for some info on ‘advertising and marketing’ and came across the following paragraph: ... and will be a fraction of the $46.3 billion spent on TV advertising by 2011. Business … television and Web video ... ‘Advertisement methods’. Let me know what you think of this… [more...]

Date: 2007-10-10 01:54:34
Blog: Advertisement Methods...

Online World In The Offline Industry - TV Still A Big Hit For Portals

Now a days we talk about Online Ad Spending to overtake Newspaper Advertising by 2011 and that everyone is shifting online, ... TV advertising of the Internet portals registered a growth of 190 % during January-August ... of you may have seen this but ibibo does some advertising in theatres. Shopping portals [more...]

Date: 2007-10-12 07:21:30
Blog: WATBlog.com - Web, Adve...

The Citizenship Dog-Whistle

Video of Australian Citizenship Test advertisement Another week, another big-spending government TV “information campaign” ... , if you wanted to reach the people most directly affected, mass TV advertising is far from cost-effective. I’ve [more...]

Date: 2007-10-01 22:59:45
Blog: Stilgherrian · All publ...

Video Marketing - Its Different Manifestations

Just go through these facts and figures: • "This could very well become the dominant form of online advertising.. ... to clearly differentiate between a video advert and an advertisement made for the TV. Video made for a TV [more...]

Date: 2007-09-25 19:26:05
Blog: RK Weblog Technology Re...

@ Mipcom: Wake-Up Call For Mobile TV: Few Users, No Advertiser Buy-In

Wow, mobile TV has a long way to go—in Europe and North America, at least. While Alcatel-Lucent and France Telecom (NYSE: FTE) ... . Microsoft (NSDQ: MSFT) mobile ad firm Screentonic's founder Marc-Henri Magdelenat warned the medium [more...]

Date: 2007-10-11 19:57:25
Blog: paidContent.org - The ...

Newspapers lose some weight

In an industry-wide effort to maintain ad revenue and cut costs, newspapers are downsizing to a new 12-inch width ... in a time of changing reader habits to other mediums with bigger advertising messages: magazines, TV, outdoor, etc. The reduced newspaper size will not reduce the advertising size, making it seem [more...]

Date: 2007-08-20 16:02:55
Blog: PSFK - Trends, Ideas an...

Are you looking for a direct response advertising company?

It’s a well known fact that anything that’s advertised on tv are more convincing to consumers ... i friend told me about Hawthorne Direct, a direct marketing company. It is a premiere, full service television advertising agency that specializes in creative production, media and integrated marketing [more...]

Date: 2007-09-14 02:23:38
Blog: Organic Income — * * It...

Free Speech?

Hmm, I have heard this argument before. The Conservatives are defending themselves against allegations they broke election spending rules by arguing ... Sounds pretty good, but if you recall that what the law restricts is paid advertising in excess ... to spend huge sums on election advertising. When are national election TV ads not national election [more...]

Date: 2007-09-06 12:21:09
Blog: LE REVUE GAUCHE - Left ...

Bravia

The much anticipated third installment of the Sony Bravia television campaign has finally been released — or found — on the internet ... in their creation and amongst consumers; both won numerous advertising industry awards. Of course, neither ... us know what you think. Personally, I like it better than Paint. advertising, technology, trends, tv [more...]

Date: 2007-10-04 15:11:03
Blog: Josh Spear ...

Don't Just Consider the 'Last Click'

According to a new study released by the Atlas Institute, ... and cheap advertising space." The report, titled "Overlap's Impact on Reach, Frequency and Conversions ... that advertisers should re-evaluate the effect of overlapping advertising, from TV, Radio, Print, Banner, etc [more...]

Date: 2007-06-12 13:45:05
Blog: Searchviews - Daily in...

Online Publishers Need To Stop Selling Space

I wrote a long post trying to explain why the page view/CPM model for valuing online media is so problematic, ... inventory,” says Jordan Bitterman, director of media for Digitas, which buys Internet advertising ... Advertising in traditional media, whether newspapers, magazines, or TV, is all about selling a scare [more...]

Date: 2007-07-27 01:44:35
Blog: Publishing 2.0...

China bans sexy TV, radio ads

p2pnet news | Advertising:- China’s broadcasting watchdog has banned all sexually suggestive advertising on radio and television, says Xinhua, ... dressed women were ‘detrimental to society,’ the State Administration of Radio, Film and Television ... health, but are socially corrupting and morally depraving, and directly discredit the radio and TV [more...]

Date: 2007-09-26 18:31:07
Blog: p2pnet.net - the origin...

Verizon sued for cheating TV advertisers

Verizon's plan to use a super-fast "FiOS" fiber-optic network to provide internet, phone and TV service, has hit a possible snag: ... the allegedly inflated numbers were used to determine advertising rates, causing it to pay more than ... from 22% at the beginning of April, according to the complaint. The advertising rates, however, were [more...]

Date: 2007-10-08 08:48:51
Blog: DialZero...

MyAdBase

MyAdBase is an international advertising company based in Cambridge, UK, that* provides a variety of advertising media to suit your needs.* Their services include, but are not limited to the following areas: online advertising, radio, TV, magazines, billboards, etc. There’s a comprehensive listing on the MyAdBase site for the United [more...]

Date: 2007-10-11 08:06:31
Blog: Nobullshit Network | HY...

Overweight Kids and TV: An Advertising Epidemic

On Saturday afternoon, September 29th, 2007, the cable television channel Nickelodeon showed nothing for three hours to celebrate “Worldwide Day of Play”, encouraging children to get off the couch and be active. The “Worldwide Day of Play” is part of Nickelodeon’s “Let’s Just Play” campaign, in partner with the Alliance for a Healthier Generation, [more...]

Date: 2007-10-04 04:14:56
Blog: Highlight HEALTH...

Believe

Believe posted Wednesday, September 12, 2007 9:00 AM by johnporcaro We've been working on a new series of Halo 3 advertising spots for TV and the ... . The central element that much of the integrated marketing campaign centers on is a painstakingly accurate ... and evocative communications elements, created by McCann San Francisco, T.A.G., AKQA, and [more...]

Date: 2007-09-12 13:00:00
Blog: Gamerscore Blog...

Guest Blog: Aaron Ball

aaron-pic.jpg Choosy Moms Choose Jif They are the coveted “holy grail” of the TV advertising world: viewers in the key 18-24 age group… “the demo.” Advertisers pay millions to television networks ... of our favorite hit shows are on order, along with controversial interviews and guest appearances [more...]

Date: 2007-07-31 10:38:50
Blog: LifeChurch.tv : swerve...

Signs Point to Yes for Online Video Revenue

Sure, every survey comes laced with agenda, so here’s a whole group of them so you can be efficient about remembering not to suspend your disbelief ... television advertising is down, and TV stations are getting traction online. So maybe it is the NewTeeVee ... as a local and small-business advertising medium. The Interactive Advertising Bureau [more...]

Date: 2007-05-24 19:10:45
Blog: NewTeeVee...

Two Minutes of Free Advertising On TV

I understand how exciting places like Las Vegas and Miami get TV shows written about them -- all the drama, ... viewing audience. No doubt, the tourist bureau of such places doesn't have to worry about television advertising. So how does a place like Branson Missouri make it onto the boob tube? Somehow, somewhere [more...]

Date: 2007-10-02 23:06:26
Blog: Adapt, Adopt, and Impro...

Britain and America

Britain and America Filed under: business, politics, society — Shefaly @ 3:05 pm Tags: elections, money, politics Ah, ... a month. TV advertising is free and the airtime is strictly controlled by the authorities, who give ... are. Specifically Matt Frei says: The presidential election is well on course to cost more than [more...]

Date: 2007-10-10 15:05:11
Blog: La Vie Quotidienne...

So Much For Organic Growth, Internet Portal TV Spends Up 190 Percent

One of our readers VAS-Guy asked a pertinent question in the comments to this post - about how many users/downloads STAR India has managed with all it's advertising for the application. Sure enough, PLUS is in the top ten "new websites ... . (Note: the report mentions the site as www.plusmobile.net) The jump in TV advertising by portals [more...]

Date: 2007-10-05 08:35:08
Blog: contentSutra.com - Ind...

Jodie’s Got A Gun

Jodie Foster is back in theaters this weekend with a new movie called “The Brave One ... like to see the movie. Then they started advertising on TV. Now, it may only be here in Austin that this is happening, but every other commercial on television (every channel) is an ad for this film. Enough [more...]

Date: 2007-09-14 12:13:39
Blog: Inner88 by Jason A Clar...

More about the Heinz commercial contest

Last week I wrote about the Heinz create-a-commercial contest ... . That's amazing. In traditional advertising terms, let's say that the project cost $50,000 (which I doubt). That means they got TV advertising for less than a $10 CPM. But these aren't regular TV spots [more...]

Date: 2007-09-24 21:32:00
Blog: Andy Sernovitz's Damn, ...

Remainders: Shopzilla ad spend, TheFind changes, eBay focusing on...auctions?

Shopzilla ad spend up, some illuminating numbers: The AP reported Sunday that Shopzilla is ramping up spending on advertising (including TV) ... . These mini-banners will be contextual and targeted to the product. CEO Siva Kumar says the new ad ... and the cost of improving the site were also mentioned. Have you seen the ad yet? I heard KC &amp [more...]

Date: 2007-09-18 18:46:26
Blog: Comparison Shopping Eng...

GoFresh to launch Mobile Social-Ad network

With mobile content and monetization getting far greater share of attention of small to big companies everyone is ready to grab the ... advertising formats from banners to click-to-call, in-game advertising, WAP-site branding, Mobile TV ... . Prices start at 0.60 $ per user and day, including three different forms of advertising, for example [more...]

Date: 2007-09-21 21:46:43
Blog: Mashable! - The Social ...

“Younger Americans don’t want to be alone with their thoughts.”

Los Angeles Times — May 27, 2007 Now showing very near you … Everywhere consumers go, there’s a TV screen playing commercials ... Advertising Bureau. “If you’re waiting in line, it’s a waste of time. But if you can look up information ... industry is redefining “public” television. With people fast-forwarding faster than ever through TV [more...]

Date: 2007-05-27 17:09:06
Blog: MAGPIE - Arthur Magazin...

More on SportsTalk 980

As I listen in on the message boards, it is obvious that some folks don't understand the nature of the business arrangement of a sports team with a ... or watch the game on TV. We package up the advertising real estate with our other properties ... smaller and smaller for all sports broadcasting on radio, surprisingly, across the landscape rates [more...]

Date: 2007-08-14 18:35:32
Blog: Ted's Take...

Somebody Get Will A Paper Bag And A Handful Of Valium: Hugh II: The Nedessey Continues... Part 2

The early games are beginning to wrap up and to everyone's surprise things have gotten quite a bit more interesting out there ... the latest installment of the Phil Fulmer Death Watch. I love having double the SEC on TV today. -Signal ... advertising budget on this wisconsin/illinois game? -12-inch Idongivafuck Sandwich Auburn forgot to [more...]

Date: 2007-10-06 20:10:52
Blog: Deadspin, Sports News w...

links for 2007-09-25

Comparing Mobile Ads In Google & Yahoo (tags: mobile+advertising) Eye Tracking on Universal and Personalized Search (tags: eye+tracking) Google’s New Media Advertising: Get Hip or Get Left Behind Information about AdWords non PPC advertising options (radio, print, tv) (tags: adwords) Google Gadget Ads Examples of Google’ [more...]

Date: 2007-09-25 00:31:11
Blog: eWhisper.net...

On misreporting

The Ottawa Citizen reports on yet another example of the Cons' complete disinterest in following Canada's election laws, ... of $388,284 from a column for radio and TV advertising to a separate column for other forms ... expense return for the 2006 election and re-classify nearly $400,000 in advertising expenditures [more...]

Date: 2007-09-29 14:56:42
Blog: Accidental Deliberation...

RocketBux: Burning a Hole in Your Pocket

One could say that the Age of the Coupon is eons behind us, but take that "10% discount" card, digitalize it, ... and mall operators.  Leveraging TV, print, radio, web and outdoor advertising on hand, RocketLaunch ... usage of SMS advertising at the merchant point-of-sale terminal, Oregon startup RocketBux® has developed [more...]

Date: 2007-09-06 23:03:07
Blog: Under the Radar - Home...

Future in the mix as TV ads take a hit

Source: Lara Sinclair, The Australian  THE $3.5 billion television market took another hit this week with the release of a landmark study that suggests the power of TV advertising has slipped markedly in 18 months. The 3D study -- looking at the world through the eyes of consumers -- released by media agency MindShare shows that TV [more...]

Date: 2007-10-03 23:38:25
Blog: Media Hunter...

Nissan’s top-secret formula for advertising success.

Less TV? More? That’s not a problem anymore with the spiffy new NMOMMID™ for 2008. (Nissan Metric-O-Matic Media Implementation Device.) And, if that whole ‘internet’ thing confuses you too much? Just call everything ads. Microsites, viral, banners, interactive kiosks. Doesn’t matter. It’s now just called ‘ads.’ Tags: Nissan [more...]

Date: 2007-10-13 04:50:27
Blog: Make the logo bigger....

Square-eyes

Square-eyes 07 Oct 2007 Watching over two hours a day of television is damaging to kids, according to the BBC, ... or whatever is the current concern about kids and television. Off the top of my head, I have a few ... in popular culture? Exposure to advertising? What type of tv? Are toddlers equally affected by watching [more...]

Date: 2007-10-07 21:55:04
Blog: Why Dont You Blog?...

Targets of SCHIP Ad Campaign Grow as Cost of Ad Buys Alone Reach Nearly $1.5 Million

Twenty-Four Total TV, Radio Ads in 20 Key GOP Congressional Districts Unveiled Today for First Time, Including Previously Unannounced Targets, ... launched on Monday on national cable with support from AFSCME, SEIU and MoveOn.org. The advertising ... . View National AUFC TV Ad “Abby” Here: http://www.americansunitedforchange.org/blog/entries/abby [more...]

Date: 2007-10-11 16:17:00
Blog: The Cincinnati Beacon ...

Identity Theft is a Concern for (identity police report theft) Online Shoppers

Identity Theft is a Concern for Online Shoppers If you have seen advertisements on TV where a big, burly guy is speaking in a squeaky, ... is to right-click your mouse and read the properties tab. The web address should read as https ... in some get-rich-quick scheme and click on links to scams and marketing gimmicks that just want [more...]

Date: 2007-10-01 12:05:02
Blog: Logg.Nu...

MPAA Approves Posters with "Testicular Fixation"

Filed under: Movie Marketing, PostersI don't believe anyone has ever accused the Motion Picture Association of America (MPAA) of consistency ... "all print ads, radio and TV spots, press kits, outdoor advertising such as billboards, Internet sites ... cigarette smoking when assigning a rating. But the MPAA also approves all advertising for rated films [more...]

Date: 2007-09-01 10:33:00
Blog: Cinematical...

Evaluating Client Search Marketing Readiness

checklist.jpg Experienced client side and agency search marketers know that today’s SMB and enterprise SEO projects involve much more than ... , trade shows, advertising in print-radio-TV, email marketing, word of mouth, PPC, SEO, interactive ... to a copy of the site or would they go through a web developer or agency for implementation [more...]

Date: 2007-09-04 14:45:33
Blog: Online Marketing Blog...

1 - 50 of 285 Posts
Page: First | < Preceding | Next > | Last
0 | 1 | 2 | 3 | 4 | 5